School: Colorado State University
College Major: Business
Years at College Works: 2009
Working For: OtterBox
Title: Senior Business Insights Manager
Industry: Manufacturing
I lead a dynamic business insights team, gathering comprehensive intelligence on market trends, consumer preferences, sales and marketing strategies, product impacts, operational efficiencies, and financial implications. My role focuses on delivering data-driven recommendations essential for aligning company strategic initiatives and informing pivotal business decisions. I drive the narrative on our current business status and future growth trajectories, providing strategic guidance for planning and decision-making processes. • Restructured product categories and market strategy through comprehensive cross-functional analysis. • Unified diverse team with varied skills and experience to align on cohesive overarching vision and strategy.