Tyler Mullen

School Information

School: University of Nebraska-Lincoln

College Major: Business


Years at College Works: 2011 to 2012

Career Information

Working For: AKRS Equipment

Title: Director of Ecommerce

Industry: Manufacturing

Brief Description of Duties / Responsibilities:

I am responsible for ensuring AKRS provides a great online shopping experience, from strategy, technology stack and integrations, processes, building a team, merchandising, fulfillment, and more. This role reports to the CEO. Oversee a budget covering everything from department salaries, ecommerce technology, support & development to operational & fulfillment costs. Manage four direct reports and a team of 3rd party Salesforce developers, UX & UI designers, digital marketers, QA, and integration specialists. Led a 6-month project to replatform AKRS.com’s eCommerce tech stack from Salesforce B2B to Salesforce Commerce Cloud (B2C), implemented Bringg shipping, Vertex tax, Mulesoft middleware, and integrated into existing back-office systems. In first two years, implemented eCommerce strategies and technologies to grow online sales 950% (I know this sounds ridiculous). Increased website traffic by 200% per month, increased average order value 8%, increased conversion rate 991% in first two years(again, I know this sounds ridiculous). Audited technology and 3rd party expenses and cut spending by over 30% annually. Added thousands of SKUs on AKRS.com and using AI to enhance product descriptions and SEO. Created a way for current and prospective customers to view all AKRS’s Used and In stock equipment online, increasing monthly website equipment inquires 450%. Implemented a new marketing platform, automated email campaigns, and trigger events to increase customer engagement, conversion rates, and return visits.

What Has Been Your Proudest Accomplishment Post-CWP?

Getting recruited from my first job after college to my current job.

College Works Career Impact

Advice