Drew Koechley
- Sr Director of Go-to-Market Strategy
- FourKites, Inc.
School Information
School: The Ohio State University
College Major: Business
Years at College Works: 2011
Career Information
Working For: FourKites, Inc.
Title: Sr Director of Go-to-Market Strategy
Industry: Software
Brief Description of Duties / Responsibilities:
-Led a strategic marketing pivot from a growth-first to a profitability-focused strategy, implementing operational oversight, fostering a culture of accountability, and instituting more rigorous measurement practices through the entire end-to-end GTM function (i.e. attribution) -Founding member of cross-functional AI council for governance and business application -Managed Marketing operations, analytics, and customer acquisition strategy for a >$80M ARR SaaS company. Ensured GTM strategic alignment across all functional areas -Directed the analysis of the primary drivers of SDR & AE underperformance, offering insights into strategies to mitigate risks top line risk through proactive corrective measures -Managed the Go-to-Market (GTM) P&L for the organization, optimizing budget allocation, driving revenue growth, and ensuring financial targets were aligned with annual organizational targets -Led initiative to clean SFDC database; ranked in top 5% of B2B companies by SFDC -Developed customer look-alike models and churn probability analysis to enhance targeted GTM strategies for customer acquisition and expansion at industry / sub industry level
What Has Been Your Proudest Accomplishment Post-CWP?Getting my first full time offer
College Works Career Impact
In one sentence, what has CW meant to you?
The only person holding me back from success is me.
How did your CW experience impact your career? Immediately after graduation? Now?
My College Works Painting experience demonstrated that I am able to work with people in a management and client relations role.
What do you want to tell your clients about what it meant to work with them and how it has helped you get to where you are today?
2011: Emily Hellesen gave me confidence to complete my jobs for the rest of the summer.
What was the greatest lesson you learned from your CW experience?
Never settle. No matter what.
How have the friendships and networks you built during CW affected you?
My College Works Painting buddy Garrett Galen was my roommate for a year and will be in my wedding next June.
Advice
What advice do you have for potential CW participants? Current CW participants?
Never settle because you will never know what you were capable of.
What’s your best advice for someone interested in entering your career field?
I personally think it’s dependent on a few things. The best time for the internship I believe is sophomore year. You have the relevant experience going into your junior year when you are looking for an internship matched up with your ideal career path.
What’s your favorite memory from CW?
Shooting my fellow interns at paintball sponsored by Sherwin Williams. Unfortunately, I never got to shoot Brent Miller.